Creator of narratives, names & categories
Joule SC Principal, Melody Kean Haller, has worked at the CEO level since 1993. Focused on emerging technology since 1989, she continues to engage with the business plans, market strategy and fund-raising for entrepreneurial, sustainable and new industrial companies. She is a clear strategic thinker and innovative problem solver.
Business plan development
Haller transforms vague or overly-complex business ideas into meaningful and compelling propositions, tuned to engage desired audiences. She can add value to the actual business strategy, more than just how to talk about it.
Adviser and mentor
Strategic communication is essential for winning investor support, customer adoption and partner credibility. Haller can serve as an interim or ongoing strategic adviser, and mentor in-house employees for a new stage of the company's growth.
After refining ventures' value propositions and strategic business plans, if requested by the client, Haller matches firms to investors, beyond the obvious names. The process is collaborative and transparent.
When a client company is ready for outbound communications, Haller can continue as strategic lead. Her preferred collaboration is with Blue Practice, a firm authentically committed to advancing entrepreneurial, low-carbon and sustainable companies. Based in the San Francisco Bay Area, Blue emphasizes collaboration among senior practitioners and commitment to delivering the highest quality communications programs.
Work. Energy. Heat!
From dream to mainstream . . . .
Haller has worked with a very wide range of emerging technologies since 1991 when she represented Apple Macintosh application developers, and in 1994 when she led some of the very first Internet launches, including Yahoo! She has collaborated with companies from two-person startups to IBM.
Since 2003 she has been advocating for lower-carbon, new industrial and sustainable technologies. She has fun with new models that haven't quite been figured out or even named yet and loves articulating the groundwork for a long-term vision.
Her highest priority is to work intelligently toward reducing human impact on climate change. If you've got great ideas for doing the right thing, she's your loyal ally and aide.
Melody started Joule Strategic Communications in 2014. She previously founded Antenna Group, Inc. in 1996, and grew it to be the leading PR firm focused on cleantech ventures. She successfully sold Antenna in 2010.
With her British husband, she now lives in Portland, Oregon with two younger generations.